And for someone who has yet to get into copywriting - a 6-figure income may seem “too good to be true.” Transformations are an expert copywriting tactic, that works.ĪWAI really hones in on how copywriters can make a 6-figure income. However, their online writing training covers a wide array of different skills, so maybe they’re just enthusiastic to share it all!ĪWAI’s marketing style often emphasizes the transformation that you’ll get after taking their copywriting training courses. I also wasn’t thrilled with how sales-forward the website was. They just need to give me great training. So at the end of the day… they don’t need to have great website design. I would have loved seeing a fresh, sleek site with great graphics.īut then again, AWAI provides a collection of copywriting training and education - from copywriting fundamentals courses to the Barefoot Writer industry magazine. To be honest, I wasn’t thrilled with the design of their website. My Hesitations Prior to Taking the Course However, never judge a book by its cover until you know the facts… ![]() There has been buzz on the internet wondering if AWAI’s copywriting course is a scam.Īnd when I first saw their website, I do agree: It can come off as aggressive marketing to some. I was particularly interested in the Accelerated Program for 6-Figure Copywriting - because, well #1: The name is intriguing.Īnd #2: The course focused on direct response copywriting, something I had limited knowledge of, even as an existing copywriter. ![]() My income would let me coast for a while, and I thought sitting at home - really pregnant - and then with a newborn might be a good time to learn new copywriting skills. I had intentionally slowed down my copywriting jobs ahead of the big day. I reconsidered when I was approaching maternity leave for my first baby. I had scoured the internet for AWAI copywriting course reviews, thought about it, but was often too busy with projects to pull the trigger. The Accelerated Program for 6-Figure Copywriting by the American Writers and Artists Institute (AWAI), had been on my radar for a while. Skeptical? Here is what you should know about this online copywriting course.
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